Introduction to Medical Affairs - From Strategy to Execution Across the Product Lifecycle

This in-depth course is addressed to Medical Affairs Professionals with 0 to 3 years experience, or professionals outside Medical Affairs with interest in Medical Affairs.

  1. -

    • Welcome coffee and registration

  2. -

    • Introduction by Erik Present, President of Healixia

  3. -

    • The Belgian Healthcare Landscape by Patricia van Dijck (Medical & Political Director at pharma.be)

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      Patricia will give an complete overview of the different stakeholders in the Belgian Healthcare landscape across the product life cycle.

  4. -

    • Coffee break

  5. -

    • The Central Role of Medical Affairs in Modern Healthcare by Vincent Seynhaeve (Medical Director at Pfizer)

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      Vincent will set the scene for Medical Affairs' strategic importance, five an overview of Medical Affairs' evolution and its impact on healthcare outcomes and talk about the core competencies for Medical Affairs Professionals.

  6. -

    • Network lunch with members of the Medical Affairs education group

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      During lunch, you will have networking opportunities with Healixia’s medical affairs education group where experiences and best practices can be shared and discussed.

  7. -

    • The role of the Medical Affairs professional, moderated by Maaike Addicks, Medical Affairs expert

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      During the afternoon, you will follow different interactive sessions about the activities and cross-functional collaborations that the Medical Affairs professional engages in, including where in the product life cycle (pre-launch, launch, post-launch) they are applied. Speakers are experienced Medical Affairs professionals, all members of the Medical Affairs educational group of Healixia.

      The afternoon will be moderated by Maaike Addicks, Medical Affairs expert.

    • 13:15-13:30 - Introduction by Maaike Addicks

    • 13:30-14:00 - Engagement and partnerships with Key Opinian Leaders (KOLs) by Cédric Deracourt

    • 14:00-14:30 - Insights and the role of Real World Data by Cédric Deracourt

    • 14:30-14:45 - Soft skills for Medical Affairs professionals by Koen Raeymaekers

    • 14:45-15:15 - Coffee break

    • 15:15-15:45 - Internal stakeholder management by Ina Gesquiere

    • 15:45-16:15 - Medical Advisory Boards: from planning to follow-up by Kristel Janssens

    • 16:15-16:45 - Q&A session

  8. -

    • Closing session

Schedule of Introduction to Medical Affairs - From Strategy to Execution Across the Product Lifecycle