Public Affairs & Medical Affairs, pharma’s perfect couple
Over the last couple of decades, in the pharmaceutical industry, we have witnessed a sharp increase in the levels of complexity of regulations and legislation both at the national, European and even international level. In this respect, it is of critical importance for companies and organizations to have a good understanding of the environment in which investments can be planned, high-risk research is being encouraged, and business can thrive.
It is the role of the Public Affairs manager to be your companies’ ears and eyes to the external world and – thanks to his/her network - collect and analyze intelligence on stakeholders’ positions with regard to the upcoming legislative changes.
Needless to say that the Public Affairs role within the organization is increasing, and that s/he will also support on the Medical Affairs team to be successful.