Katrien Van den broeck will guide you on effective social media strategies for professional use. She will explore the distinctions and potential overlaps between personal and professional social media usage in today's digital era. Her insights will include guidance on choosing the most appropriate media platforms for different messages and target audiences, as well as advice on what types of content to avoid on certain platforms. Additionally, she will delve into the role of artificial intelligence in enhancing our social media presence and discuss practical ways to incorporate AI tools effectively.

Program:

• 12h30 - Introduction
• 12h35 - Do’ and don’ts for your professional use of social media 
  Katrien Van den broeck, Senior Communications Advisor for the Prime Minister of Belgium - Trainer & speaker Belgium's 40 under 40
• 13h15 - Q&A

About the speaker:

Katrien Van den broeck is a communications expert who began her career in the media. After working for Woestijnvis and De Morgen, she started working in the European Parliament. She earned her stripes in the office of Guy Verhofstadt, former Prime Minister of Belgium. During his European election campaigns in 2009 and 2014, she played a central role in his online media.

After this experience, Katrien founded her own consulting company in digital communication and branding. She offers her clients creativity and content, guides them through the world of likes and retweets and helps them develop winning campaigns through workshops and in-house consultancy. Her clients come in all shapes and sizes from ministers to NGO's, from communication agencies to CEO’s.

 In 2017, she joined the team of the current Prime Minister Alexander De Croo and led his book tour for The Age of Women, a plea for feminism. Since 2020, she has worked in his office as Senior communications advisor. 

Katrien graduated Cum Laude with a Master's Degree in American Studies from the University of Antwerp, after obtaining a Master's degree in Modern History at the K.U.Leuven. She also holds a degree in Investigative Journalism, Digital Marketing and was part of the Creativity Master Class of the Vlerick Business School in 2005.